The Vision Behind Incicellar

Hello, and welcome to Incicellar! I’m Kezzia, and I’m thrilled to share my journey with you and explain why I launched this unique platform.

For years, I poured my heart and soul into my skincare brand, Leonie Botanics. This experience taught me so much about the beauty industry, from sourcing high-quality ingredients to understanding the needs of fellow formulators and indie brands. I loved creating products that resonated with people, but I often encountered challenges in sourcing intriguing ingredients, especially in smaller quantities.

This led me to realise a significant gap in the market—many small indie brands and formulators struggle to access unique and effective ingredients without having to buy in bulk. That’s when the idea for Incicellar was born. I wanted to create a space where small brands could easily find and purchase the ingredients they need to bring their creative visions to life.

At Incicellar, my mission is simple: to empower indie brands and formulators by providing a carefully selected range of hard-to-source ingredients. Whether you’re looking for something specific or just want to explore new options, you’ll find a variety of exciting choices that can elevate your formulations.

I’m passionate about supporting small businesses and encouraging creativity in the skincare industry. Incicellar isn’t just a store; it’s a community where we can share knowledge, inspiration, and innovative ideas.

Thank you for joining me on this journey.